Krunam
Branding. Web Design. Development. Animations. Social Media.
There are tens of millions of Child Sexual Abuse Material (CSAM) images or videos reported by authorities across the globe each year – with over 60 million reported in 2020 alone. Krunam protects digital platforms from CSAM – by providing breakthrough technology that identifies and classifies previously unknown CSAM images and video at scale.
Their CSAM classifier protects online communities, employees, brand reputations, and, last but not least, millions of children around the world.
A unique identity.
“Our design team created a new visual identity, including logo, typography and colour palette. With a human touch in mind, we wanted the logo to have impact, which was achieved through thoughtful details like the exclamation marks and hand symbol – both representing the subject matter and urgency of the message.”
Building brand equity.
“Unbaffled worked closely with the team at Krunam to bring their brand vision to life through a comprehensive branding project, website design and development.”
Design direction.
“Distinctive design helps a brand to stand out from the crowd. We created engaging digital assets as a point of difference – from social media content to hand-drawn iconography and illustrations.”
“Young girls are highly targeted by abusers, making up 92% of children appearing in CSAM.”
